The Competition and Markets Authority (CMA) in the UK is proposing a strategic market status (SMS) designation for Google regarding its search and advertising services. This designation would enable the CMA to impose measures aimed at enhancing competition, including consumer choice in search options, data portability, and improved transparency for publishers. Google has acknowledged the potential challenges posed by these interventions while asserting its positive impact on the UK market. The CMA's chief executive highlighted the need for more open and innovative search markets, emphasizing benefits from Google's services as well as areas needing improvement.
Google's strategic market status designation in the UK may lead to targeted measures by the CMA to enhance competition and user control in search services.
The CMA's proposed actions include transparency for publishers, alternative search provider options, and improved consumer data portability to promote fairness in search ranking.
In response to potential CMA actions, Google stressed that while it recognizes the benefits of its service, it concerns the breadth of CMA's proposed interventions.
Sarah Cardell, chief executive of the CMA, enfatized that Google's services, despite their benefits, require improvements to enhance competitiveness and innovation in the market.
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