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Livestream video shopping is the latest elusive "holy grail" in online marketing.Marketers want it; they're willing to pay for it ... but it may or may not actually exist.Still, ecommerce brands are starting to experiment with livestream video shopping.Earlier this month, QVC and the Home Shopping Network announced a partnership with Roku to launch the first free live shopping streams on The Roku Channel and, in September, Walmart Connect debuted an Innovation Partners category that, for the time being, consists entirely of live video shopping integrations.
Livestream video shopping is the latest elusive "holy grail" in online marketing.Marketers want it; they're willing to pay for it ... but it may or may not actually exist.Still, ecommerce brands are starting to experiment with livestream video shopping.Earlier this month, QVC and the Home Shopping Network announced a partnership with Roku to launch the first free live shopping streams on The Roku Channel and, in September, Walmart Connect debuted an Innovation Partners category that, for the time being, consists entirely of live video shopping integrations.
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