"Traditionally, building customer personas has been a staple of marketing strategy. By using first-party data, brands identify their target audiences-diving into demographics, lifestyle preferences, values and social media habits. Those insights are valuable, but static. Charts and summaries, while informative, can only go so far. So we asked: What if instead of just reading about a persona, you could actually talk to them? Imagine asking your target customer what they think of your menu, your service or your online ordering system-and getting immediate, data-driven answers."
"AI is reshaping marketing faster than ever. Blink once, and there's a new tool, platform or trend making headlines. For franchise marketers, keeping up can feel like trying to drink from a fire hose. Instead of chasing every shiny new technology, my team wanted to build something that truly moved the needle for franchise clients-a solution that not only kept pace with AI innovation but reimagined how brands understand their customers. The result: AI marketing personas."
AI advancement is accelerating marketing tool development and creating pressure for franchise marketers to adapt quickly. AI marketing personas use first-party data from platforms like Toast, Meta and Google Analytics to build detailed audience profiles that capture behaviors, preferences and values. Those profiles are integrated into conversational AI systems that simulate real customers and provide immediate, data-driven feedback on menu offerings, service and ordering experiences. The approach turns static charts into living, interactive assets that help franchise brands test ideas, refine targeting, and improve customer experience with actionable insights.
Read at Forbes
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