Eifler noted that there's no perfect timing for leadership changes, hinting at reasons behind the sudden replacement of CEO Dave Clark at TripleLift.
Clark, departing CEO, highlighted TripleLift's achievements in CTV and Retail Media, especially the notable partnership with Amazon's retail media network for dynamic creative.
Under Clark's leadership, TripleLift excelled in programmatic creative for CTV, made strategic acquisitions like 1plusX, and is now a significant player in retail media with Amazon partnership.
Eifler emphasized that TripleLift's evolution from a native advertising expert to an omnichannel SSP under Clark's tenure involved bold and innovative decisions amidst increasing competition in the SSP space.
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