Virgílio Bento, founder of Sword Health, struggled with traditional public relations, finding past PR agency hires ineffective. Upon recommendation, he connected with Lulu Cheng Meservey, a unique communications expert known for her unorthodox methods and direct approach. Cheng emphasized that founders must control their messaging and not depend on external PR agencies to engage the media. Her philosophy, which advocates for direct interaction, has gained a following among influential Silicon Valley figures, leading her to become a sought-after communication strategist after launching her own firm in 2024.
Her no-nonsense approach encourages founders to own their company’s narrative rather than relying on traditional PR methods, which can dilute their message.
Cheng Meservey's doctrine of 'going direct' has transformed how founders in Silicon Valley approach their communication strategies and engage with the media.
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