TikTok has introduced a new process that provides advertising partners with emissions data related to their campaigns. This collaboration with Scope3 aims to enhance understanding of environmental impact, allowing clients to optimize their advertising strategies for lower emissions. Central to this initiative is Scope3’s innovative open-source emissions model, which offers accurate measurements of emissions throughout ad selection, media distribution, and creative delivery. This approach aligns with the Ad Net Zero Global Media Sustainability Framework, empowering agencies and advertisers to make more informed decisions in support of sustainability efforts.
With this new process, TikTok will provide ad partners with relative emissions data per campaign, allowing better understanding of advertising footprints and optimizing for lower impact.
Scope3's open-source emissions model accurately measures emissions across ad selection, media distribution, and creative delivery, supporting better sustainability decision-making.
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