TikTok is actively promoting its livestreaming capabilities, highlighting that its creators make $10 million daily. At an NYC event on April 24, TikTok shared that creators earned $63 million in the past month, mostly from those with under 50,000 followers. By hosting mixers, launching Discord servers, and providing resources, the platform aims to enhance creator engagement with its livestream services. Over 400,000 creators go live daily, with 30 million users tuning in to livestreams, showcasing the significant outreach and earning potential.
TikTok Live creators generated $63 million in revenue in the last 30 days, with 80.4 percent coming from creators with fewer than 50,000 followers.
The platform now wants to build on that momentum by hosting in-person mixers to encourage more creators to embrace its livestreaming services.
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