Despite a temporary ban on TikTok downloads in the U.S., the app has maintained its momentum, particularly in Southeast Asia where downloads have surged, especially in Indonesia. Although this market growth does not equate to the more lucrative U.S. market, the app still generates a significant portion of its ad revenue from there. Additionally, TikTok is expanding its monetization efforts globally, launching TikTok Shop in Mexico and targeting live shopping functionalities in various markets. Meanwhile, Threads, although lower on download charts, shows promising gains in specific regions like Japan.
That's despite TikTok being technically banned in the U.S., due to the Senate-approved sell-off bill, which meant that the app wasn't available for download in America, on either iOS or Android, from January 19th through to February 14th.
But overall, the impact seems to have been minimal, with TikTok seeing increased download momentum in South East Asia, particularly Indonesia, which offset any potential U.S. growth losses.
The platform generates around 40% of its overall ad revenue in the U.S., while it's also gaining momentum with its in-app shopping functions among American consumers.
Threads chief Adam Mosseri recently noted that Threads is doing 'remarkably well' in Japan, so it is seemingly seeing steady growth in at least some Android-dominant markets as well.
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