TikTok has partnered with the National Center for Missing & Exploited Children to deliver real-time Amber Alerts directly into users' For You feeds in the U.S. This new feature allows alerts to be shown to users within specific search areas determined by their IP address. The initiative follows a successful pilot in Texas where alerts garnered over 20 million views, leading to 2.5 million visits to NCMEC’s website. TikTok aims to harness its vast audience, primarily among teens, to raise awareness and increase community engagement in locating missing children.
With 20 million views of Amber Alerts in Texas and 2.5 million visits to NCMEC's site, TikTok's initiative shows how social media can amplify search efforts.
'Every second counts when a child goes missing,' said Gavin Portnoy of NCMEC. TikTok's reach enables parents and communities to advocate effectively in emergencies.
NCMEC is leveraging TikTok’s popularity, especially among teens, to ensure that crucial Amber Alerts are not overlooked and reach a wide audience.
Activating Amber Alerts on TikTok highlights the importance of technology in public safety, urging users to act quickly if they see an alert.
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