TikTok is enhancing its advertising capabilities, notably its Smart+ catalog ads, to include website and app promotions within a streamlined campaign. With the new Smart+ solution, brands can leverage AI-powered automation not just for lower-funnel performance like website sales and app installs but also for traffic objectives. A significant number of TikTok users engage with product links, with 62% exploring products on brand websites and showcasing TikTok’s immense influence in driving both online and offline conversions—1.8x and 2.6x more than other media channels, respectively.
We're also bringing new features to the Smart+ solution overall. In addition to lower-funnel performance objectives like website sales and app installs, Smart+ is now available for the Traffic objective, allowing brands to power their customer acquisition with AI-powered automation.
62% of TikTok users say they follow links on TikTok to discover products on a brand's websites, and TikTok is driving 1.8x more online conversions than other media channels.
2 in 5 users who discovered a product on TikTok went to a physical location that sells it, and TikTok is driving 2.6x more offline conversions than other media channels.
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