TikTok is discontinuing its TikTok Notes feature, which allowed users to post images with captions, due to low engagement levels and general unawareness among users. Launched in select markets last year, it failed to captivate audiences and will officially shut down on May 8. TikTok plans to transition users to Lemon8, another ByteDance project with a stronger photo-sharing focus. A spokesperson emphasized the intention to use TikTok Notes feedback to enhance Lemon8, which has reportedly gained significant user traction since its inception, promoting a tailored visual content experience for its community.
"We're excited to bring the feedback from TikTok Notes to Lemon8 as we continue building a dedicated space for our community to share and experience photo content, designed to complement and enhance the TikTok experience."
"TikTok didn't spell out why Notes is getting the axe, but given how few people knew about it . . . the writing was on the wall."
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