Three UK launches its 'Glow' campaign to celebrate the everyday wins experienced by customers. Created by Wonderhood Studios, the advertisement showcases how redeeming perks like discounted coffee and cinema tickets can create a radiant feeling, depicted through a central character, Amy, who glows with joy after using her rewards app. With a multi-channel strategy embracing traditional media and social platforms, the campaign aims to resonate with audiences and amplify the benefits of being a Three customer. The initiative features original music and collaborations, including a social media partnership with TikTok star Henry Rowley.
The brand campaign brings to life that people experience a real, tangible 'glow' when they redeem special offers and rewards, available from Three.
At Three, we understand that the little things can make a real difference... We're proud to offer our customers everyday benefits and rewards, creating feel-good moments.
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