The article discusses the ongoing tension between technical teams and marketing in the web3 space, particularly as many founders view marketing with skepticism due to past overhyped projects. It highlights a trend where teams, despite engaging in marketing, deny its importance, reflecting a misunderstanding of the current landscape. The author emphasizes that effective marketing tactics are crucial for attracting investors and that viewing marketing negatively is outdated. The narrative also points out the evolution of web3 marketing strategies over time and the need for founders to adapt to these changes.
In far 2018, I worked with one of the first L2 projects in the space. The guys wanted to attract big investors, but were sure that their PR strategy depended on publications in scientific journals.
There's no shame in using marketing tactics. The game has changed radically in the past years, and it's evolving as you read this article.
When it comes to marketing, many treat it like a suspicious smart contract. They have seen these overhyped projects that ended in disaster, and equate marketing with manipulation.
Many say, "we're not doing marketing" in the case when the project DOES marketing, but the team pretends they don't because of the "it's all about product" position.
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