The article discusses how social media algorithms suppress originality in favor of maximizing user engagement, leading to a flood of repetitive content. While many might blame AI for this phenomenon, the author argues that it's the algorithms driving platforms that are primarily responsible for stifling creativity. As they prioritize content that attracts more interactions, creators are incentivized to replicate popular formats rather than innovate, resulting in a lack of diverse and original content on social media. The article also hints at implications for future creators and how to stand out amidst this trend.
The algorithm doesn't reward originality. It rewards engagement. This creates a content landscape where copying each other becomes more appealing than creating something truly original.
As the algorithm prioritizes content that generates clicks and likes, it inadvertently stifles creativity, leading to an overwhelming sameness across social media platforms.
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