"The LTK brand platform provides businesses with tools they can use to discover content creators, gift them products, manage and scale campaigns, and analyze their performance. In the past, LTK offered these features only to high-paying enterprise brand clients. While there will be plenty of paid premium features, according to Kristi O'Brien, the company's chief revenue officer, brands will soon be able to use the basic version at no cost."
"Founded in 2011 by Amber Venz Box and Baxter Box, LTK now has more than 40 million users and a community of 350,000 vetted content creators. The platform allows creators to earn commissions by posting product recommendations-meaning businesses pay only when they make a sale. Venz Box, who serves as LTK's president, says her team decided to launch a free version after receiving countless questions from brands like, 'I'm starting to do gifting-can I do it with you guys?'"
LTK, a Dallas-based affiliate shopping platform that powers about $6 billion in annual sales, will make a basic version of its brand platform free to businesses. The platform offers tools to discover content creators, gift products, manage and scale campaigns, and analyze performance. LTK has over 40 million users and a network of 350,000 vetted creators. Creators earn commissions by posting product recommendations, so brands pay only when a sale occurs. Select brands will be able to create consumer-facing profiles in the LTK app to influence search results, since one in five user searches contains a brand name.
Read at Inc
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