The article discusses the increasing adoption of electronic shelf labels (ESLs) in UK retail, driven by the need for efficiency, staff productivity, and enhanced customer experience. Company Shop has implemented ESLs in its stores to leverage dynamic pricing in reducing food waste. CJ Lang's transition to ESLs has proven beneficial, showcasing improved store productivity and aesthetics. The technology simplifies operational tasks, allowing staff to engage more with customers. Overall, ESLs represent a significant advancement in retail strategy aimed at sustainability and operational excellence.
The aim is to take advantage of the technology's ability to support dynamic pricing to help reduce food waste across its sites, and to allow staff to focus on customer-facing elements of their job.
This gives the business an efficiency that was previously out of reach, reflecting the manifold benefits of ESL adoption including improved productivity and work environment.
#retail-technology #electronic-shelf-labels #sustainability #customer-experience #operational-efficiency
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