"From 2012 to 2024, Meta's revenue and earnings per share ( EPS) grew at a CAGR of 34% and 91%, respectively. At the end of 2012, the company served 1.06 billion monthly active users on Facebook. But by the second quarter of 2025, it served 3.48 billion daily active people across all of its apps. It also holds a near-duopoly in digital ads with Alphabet's Google across many markets, and it's established an early-mover advantage in the mixed reality market with its Reality Labs devices."
"In 2022, Meta's revenue dipped 1% as its EPS plunged 38%. Apple's privacy changes on iOS abruptly disrupted its targeted ads, ByteDance's TikTok lured away its users with its short videos, and the macro headwinds forced companies to rein in their ad purchases. As Meta's ad sales dried up, it ramped up spending on the unprofitable Reality Labs segment. That combination of slowing sales and rising expenses spooked the bulls, and Meta stock sank to a multiyear low of $88.37 on Nov. 3, 2022."
Meta Platforms delivered large investor returns since its 2012 IPO and recorded steep revenue and EPS CAGR through 2024. Monthly active users on Facebook in 2012 grew into 3.48 billion daily active people across all apps by Q2 2025. The company maintains a near-duopoly in digital advertising with Google and has pursued mixed-reality via Reality Labs. A 2022 downturn resulted from iOS privacy changes, TikTok competition, and macroeconomic headwinds, combined with higher Reality Labs spending and a multiyear stock low. Revenue and EPS rebounded in 2023–2024 as AI-first ads and Reels expansion drove renewed ad spending.
Read at The Motley Fool
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