The conflict between Elon Musk and Donald Trump has paradoxically benefited the social media platform X (formerly Twitter), propelling its ranking on app stores due to increased user engagement. Data from Sensor Tower indicates a rise to the 23rd spot in the U.S. App Store from an average of 68 over the past month. Additionally, active user engagement surged by 6%, with a notable 54% increase during peak hours. Truth Social, Trump's platform, also saw growth, but X remains significantly larger.
The feud between Musk and Trump has significantly boosted engagement on X, with its App Store rank improving from 68 to 23 in just one day.
Sensor Tower reports that on June 5, active users on X rose by 6%, with specific usage between 2 p.m. and 6 p.m. experiencing a 54% increase.
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