According to an October 2024 survey conducted by adMarketplace, Veridata, and TEAM LEWIS, consumers predominantly desire real-time search results (38%) and more relevant product recommendations (34%). These findings indicate a clear preference for immediacy and personalization in the digital shopping experience. In contrast, consumers show lesser interest in advanced technologies, such as AI-driven search engines (20%) and augmented reality (17%). For marketers and retailers, this data serves as a directive to enhance search interfaces and invest in AI to improve product relevance, while also emphasizing the importance of displaying recommended products in various marketing channels.
38% of consumers desire real-time search results, while 34% seek more relevant product recommendations. This highlights the growing demand for immediacy and personalization in search.
High-tech innovations such as AI-driven search engines (20%) and augmented reality (17%) are less prioritized by consumers, suggesting a preference for practical, immediate improvements.
Marketers are encouraged to use insights from consumer desires to update search interfaces and advocate for more investment in AI technologies for better personalization.
Incorporating recommended products beyond search interfaces, like in display ads or emails, can enhance customer engagement and satisfaction, aligning with consumer expectations.
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