"In 2022, gaming site BonusFinder released a study of 16 video games to see which elevated players' heart rates the most. Surprisingly, "Mario Kart" came in first, boosting players' BPM by an average of 32.8%, higher than even "Call of Duty" or the notoriously hard "Dark Souls." As anyone who's watched a fave Twitch streamer knows, the stress - and occasional rage - of a hectic game can mean curses, insults, or other problematic language, making livestreaming a potential minefield for advertisers."
""We look at it as the extension of traditional digital [marketing]. Each streamer, to us, is like their own publisher. So we use their channel - their space - to be able to promote to their audiences," Alexander Guerrero, CEO and founder, told The Hustle. Livestreaming is popular among gamers, a growing industry that generated an estimated $187B in revenue in 2024. That's a lot of eyeballs, and potentially a lot of dollars."
BonusFinder’s 2022 study of 16 video games found Mario Kart raised players' heart rates the most, increasing BPM by an average of 32.8%, higher than Call of Duty or Dark Souls. NexTide Media connects brands to over 700 livestreamers and provides infrastructure to run ads across Twitch, YouTube Live, and Kick, expanding advertiser reach and creator revenue. Each streamer is treated as a publisher and their channel serves as an advertising space. Livestreaming earned an estimated $187B in 2024. Brands worried about unpredictable live content led NexTide to create LiveGuard, a patent-pending, AI-powered safety platform that prevents ads appearing alongside NSFW or controversial content. Creators agree to run ads, brands select prohibited keywords or content, and LiveGuard continuously monitors live streams.
Read at Thehustle
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