Google faces significant legal challenges following a French court's ruling requiring it to pay €26.5 million to Equativ due to alleged anti-competitive behavior in online advertising. The case highlights increasing scrutiny over tech giants and their market practices.
Amid these troubles, Microsoft accused Google of executing covert 'shadow campaigns' aimed at undermining Microsoft’s credibility with authorities and the public, raising pressing concerns about unethical business practices in the tech industry.
In stark contrast to Google's struggles, reports indicate a boost in ad spending in the UK by 13.4% to £10 billion in Q2 2024, showcasing resilience in the advertising market amid economic uncertainties.
Meta's recent partnership with Reuters demonstrates a growing trend where tech companies collaborate with media outlets to leverage AI in disseminating news, aimed at improving user experience and access to real-time information.
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