"Meta has been found in breach of EU law regarding child safety, prompting scrutiny over its advertising practices and the integration of third-party AI into its ecosystem."
"Omnicom's CEO John Wren disclosed that the company has executed live media buys using AI agents, marking a significant shift in how ad inventory is purchased."
"Anthropic has tested a closed AI agent marketplace where bots acted as both buyers and sellers, negotiating real transactions and pushing the boundaries of autonomous commerce."
"Australia is increasing pressure on Big Tech with proposed legislation that would require platforms to pay for news or face a levy on local revenues, targeting companies like Meta and Google."
Agency AI-driven advertising is advancing, with Meta breaching EU child safety laws and opening its ads ecosystem to third-party AI. Big Tech surpassed $100bn in Q1 ad revenue, while Uber expanded into hotels. Omnicom's CEO revealed live media buys using AI agents, indicating a shift from traditional programmatic intermediaries. Anthropic tested an AI agent marketplace for autonomous commerce. OpenAI is increasing ad inventory by showing ads to logged-out ChatGPT users. Google signed a classified agreement with the US Department of Defense for AI use, and Australia proposed legislation targeting Big Tech's news payments.
Read at Exchangewire
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