"TikTok is pushing the boundaries of ad visibility, unveiling new formats designed to capture attention at scale. Its 'Logo Takeover' places brand logos directly on the app's launch screen, signalling a shift toward more immersive and potentially more disruptive ad experiences."
"OpenAI is reportedly building a desktop 'superapp' that will unify ChatGPT, Codex, and its Atlas browser into a single platform signalling a shift from experimentation to consolidation as it sharpens its AI offering."
"European broadcasters have called on the European Commission to impose stricter competition rules on smart TV platforms and virtual assistants, arguing that companies like Google, Amazon, Apple, and Samsung now exert significant control over content distribution."
The digital advertising landscape is undergoing rapid changes, with Meta and YouTube found liable for harming young users. A judge dismissed a monopoly claim against Google by publishers. TikTok is innovating with new ad formats, while Apple plans to introduce ads in its Maps app. OpenAI is facing challenges in monetizing AI, despite strong demand for ChatGPT ads. Traditional media is pushing back against Big Tech's influence, urging stricter competition rules from the European Commission.
Read at Exchangewire
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