Nohar Zmora emphasizes the evolving landscape of digital marketing, where growth hackers—marked by their programming skills and creativity—have been essential. However, the emergence of generative AI (GenAI) is creating a significant shift. Technologies like ChatGPT can produce both visual and textual content quickly, fostering unprecedented speed and scale in campaign personalization. This transformation is not just elevating marketing efficacy but is projected to enhance global productivity significantly, leading to a notable increase in marketing budgets focused on AI. Companies are actively seeking talent that can harness this potential effectively, reflecting a broader industry trend.
The rise of generative AI (GenAI) has reshaped marketing, allowing for hyper-personalized campaigns at scale, enabling marketers to execute ideas rapidly and efficiently.
Growth hackers are creative problem solvers who specialize in testing unconventional marketing tactics, proving resourceful at every stage of a company's journey.
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