"Judge Amit Mehta's verdict last year that Google is running a search monopoly could have merited any number of harsh punishments, such as selling off Chrome or spinning off Android. But those more extreme proposals did not come to pass. On Tuesday, when the remedies phase of the search trial concluded, Judge Mehta ordered that Google share search data with competitors and barred it from striking exclusivity agreements with hardware providers, like Apple, to make its search engine the default for its products."
"GAMing around Then, five years after most SSPs developed direct-to-agency businesses, Google Ad Manager is apparently courting agencies with a product that will enable them to buy direct. But there's one hitch. Google already has a DSP that buyers use. The head-scratching announcement intrigued the ad tech community, which sees Google as running its businesses more independently from each other than it has in the past."
Judge Amit Mehta ordered Google to share search data with competitors and barred exclusive default search agreements with hardware providers like Apple. The remedies avoided more drastic options such as selling off Chrome or spinning off Android. The remedies phase for Google's second antitrust case, focused on its sell-side ad tech business, will begin in a few weeks and includes a Department of Justice proposal to spin off Google's ad tech unit. Google Ad Manager is reportedly courting agencies with a product enabling direct buys despite Google already operating a demand-side platform. The move has intrigued the ad tech community and suggested a more formal separation between DSP and SSP businesses.
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