"For years, podcasting sat on the sidelines of media buying, perceived as niche, hard to measure and reserved for the brave. But in 2025, advertisers who overlook podcasting are leaving influence and impact on the table. With high trust, unmatched attention and scalable ad tech catching up, podcasting is finally having a "must-have" media moment. Podcasting blends attention with trust, a potent mix that not only drives brand recall but leads to real-world action."
"Acast's 2025 Podcast Pulse report delivers some interesting data points. 67% of daily listeners say they've taken action after hearing a podcast ad. 58% have made a purchase because of a recommendation from a host. Podcast hosts rank at the very top for brand trust, equal to journalists and ahead of YouTubers, influencers and celebrities. When podcast listeners are considering a purchase: 70% say a recommendation from a podcast host made them consider a brand they hadn't heard of."
Podcasting shifted from a niche, hard-to-measure medium into a high-performance channel that combines concentrated attention with strong listener trust. High trust and focused listening convert into measurable outcomes, including brand recall and real-world purchases. Survey data indicate 67% of daily listeners acted after hearing a podcast ad and 58% purchased because of a host recommendation. Podcast hosts rank at the top for brand trust, on par with journalists and ahead of YouTubers, influencers, and celebrities. Host endorsements frequently introduce listeners to new brands and change how listeners think about brands, producing tangible marketing impact.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]