Jim Acosta, previously with CNN, has surprised many by becoming a hit on Substack with his video content criticizing Donald Trump. Despite initially understanding Substack merely as a platform for written articles, Acosta's live videos have attracted a substantial audience, averaging between 150,000 to 200,000 views per episode. With approximately 280,000 subscribers, over 10,000 of whom are paid, Acosta is adapting to a new media landscape marked by the decline of traditional platforms like Twitter and the need for independent voices, showcasing the evolving power of Substack.
Each episode gets between 150,000 and 200,000 views and he has amassed about 280,000 subscribers, more than 10,000 of which are paid.
I thought Substack was a place where people posted their articles and opinion pieces," he said. He could be forgiven for his mistake.
The response has blown me away. I did not anticipate this when I left my old job," Acosta told me recently.
Thanks to a combination of forces - the decimation of Twitter, the collapse of the media industry, the explosion in demand for video and audio content.
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