"Organizations with strong execution get huge results from average platforms. Teams with weak execution underutilize sophisticated systems. The martech industry has spent years debating which platforms to buy while ignoring a more direct question: Can your team put any platform to work?"
"The 34th edition CMO Survey asked senior marketing leaders to rate their skills across a range of areas. Managing marketing as a growth engine ranked dead last. Enabling talent and developing marketing capabilities sat right above it."
"McKinsey's 2025 martech research found that 34% of buyers cite under-skilled talent as a key hurdle to getting value, while 47% point to stack complexity and integration challenges."
Organizations often struggle with marketing execution despite having advanced technology. The gap between marketing technology capabilities and team execution is widening. Many marketing leaders report a lack of skills and training, which directly impacts technology performance. Studies show that under-skilled talent and complex integrations hinder value realization from marketing technology. Additionally, a significant number of recent hires across industries lack the necessary applied experience, indicating a broader issue in workforce readiness and capability development.
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