On today's MadTech Sketch, Ciaran O'Kane maps out the concept of the No Data Zone, or NDZ, and what it means for the ad tech ecosystem.Ad tech will have you believe that programmatic is putting the right message in front of the right person at the right time.This is currently not happening.Affluent Apple users, for instance, using iOS and Safari - the kind who spend lots of money on products and services - are being airbrushed from programmatic buys.
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