In this episode of the Marketing Vanguard podcast, host Jenny Rooney interviews Erika Ayers Badan, CEO of Food52. Erika shares her unconventional journey from Fidelity's legal department to becoming CMO at AOL, and eventually CEO at Barstool Sports and Food52. She discusses the importance of community-driven brand building, the intersection of content and commerce, and the challenges of adapting to different corporate cultures. Erika stresses the necessity of strong leadership and brand focus as she evolves Food52's business model amidst industry changes.
When you move [to CEO], you can't be deferential. You have to be in charge, and that's a big pivot from the enablement of other people's things and putting a wrapper around them to facilitating the thing itself.
As Erika transitions from Barstool Sports to Food52, she highlights the challenges of maintaining brand focus amid differing company cultures, urging leaders to stay grounded in their vision.
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