"The Federal Trade Commission (FTC) is turning up the heat on auto retail advertising, and this time it wants dealers themselves to help do the policing. The agency is now looking to dealerships themselves to report or 'snitch' on each other, sparking debate across the industry."
"Advertised prices that look attractive online but swell once fees, add-ons, and disclosures are revealed in person have long frustrated car buyers. The FTC has been tightening its stance on these practices for months, warning that the total price shown in ads must reflect what consumers are actually expected to pay."
"During an April 17 industry discussion involving the FTC and the National Automobile Dealers Association, officials encouraged compliant dealerships to flag competitors they believe are breaking advertising rules. This approach aims to strengthen enforcement capacity in a market where misleading pricing tactics are still widely reported."
The FTC is intensifying its focus on auto retail advertising by encouraging dealerships to report competitors who engage in deceptive practices. It has sent letters urging dealers to provide transparent pricing that includes all fees and to avoid advertising vehicles not in stock. This initiative aims to combat misleading pricing tactics that frustrate consumers. The FTC believes that involving dealerships in reporting can enhance enforcement against such practices, which have been prevalent in the industry.
Read at Yahoo News
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