The Movement for an Open Web (MOW) is urging the Justice Department (DOJ) to unify its remedy proposals for separate monopolistic cases against Google in search and ad tech. They argue that independent oversight committees for each case may miss critical interconnected issues affecting market power. MOW supports current DOJ efforts but emphasizes the need for more comprehensive measures to empower publishers and ensure competition, highlighting the risks posed by Google's ownership of specific ad technologies.
MOW claims a holistic strategy is critical due to Google's complex business lines, warning that uncoordinated remedies risk missing structural issues that sustain monopoly power.
Tim Cowen argued that even post-divestiture, Google could discriminate in ad tech through technical means, leveraging its position to dominate the display advertising market.
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