After Trump's executive order targeting diversity, equity, and inclusion (DE&I) programs, backlash against these initiatives has intensified, leading marketers to tread carefully around the concept of diversity. The term 'woke' has become politicized, causing companies to distance themselves from earlier DE&I commitments, often established in response to the Black Lives Matter movement. Executives describe a need for a rebranding of DE&I, arguing that its original goals of representing marginalized communities are being diluted under conservative scrutiny.
The backlash to diversity, equity and inclusion has intensified since Trump's executive order, reshaping how marketers approach DE&I and fearing its association with 'woke'.
Many companies face pressure to abandon their commitments to DE&I, which were primarily initiated following the Black Lives Matter movement in 2020.
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