A recent BTI Consulting Group report reveals that Biglaw firms are enhancing their LinkedIn engagement at a rate 54% faster than the siteâs average, particularly with in-house counsel actively participating. Following a period of stagnation, law firms have significantly increased their posting frequency and follower counts, although engagement levels across the board remain largely open for improvement. Notably, Am Law 101-200 firms are outperforming top-ranked firms in actual engagement despite having fewer followers, revealing a crucial opportunity for deeper connections with clients and employees.
Law firms are growing their LinkedIn followers 54% faster than the platform average, indicating a renewed focus on social media engagement, especially among in-house counsel.
Engagement on LinkedIn remains significantly untapped, with Am Law 101-200 firms showing that authentic connections can lead to improved interaction and engagement.
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