Ben Shapiro is set to collaborate with AI search platform Perplexity starting in 2025, integrating its technology into 'The Ben Shapiro Show' for his podcast's first native ad partnership. This initiative aims to enhance Shapiro's commitment to factual discourse by verifying claims and exploring various cultural topics during the show. Perplexity is described as a 'conversational answer engine' that provides users with instant, factual information, which could reshape how tech interacts with conservative voices in media.
Perplexity provides instant, factual, and unbiased answers to any question with full sources and citations included, sparing users from having to compare answers or endlessly dig for information.
Ben very much prides himself on fearlessly pursuing the truth. This was just a good fit.
The world changes fast, and now Ben doesn't have to search endless webpages of information because he can turn to Perplexity for real-time context and facts on the most important issues of the day.
If there's a lesson from 2024 ... not choosing to engage with certain types of media is not good strategy. You need to be where a lot of people are.
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