"The analysis found significant lifts across metrics throughout the funnel like brand awareness, consideration, and intent, indicating the effectiveness of CTV content."
"VAB partnered with TVision to provide custom eye-tracking data, capturing how audiences consume CTV content across various platforms, including AVOD/SVOD and YouTube."
VAB collaborated with TVision to gather custom eye-tracking data over a year, analyzing audience consumption of CTV content across 21 Premium Video Platforms. The analysis indicated notable increases in brand awareness, consideration, and intent metrics. A comprehensive report with detailed statistics and charts comparing CTV platforms is available for download. VAB also offers its members, brand marketers, and agencies free access to an expanding Insights Library for immediate insights.
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