Meta CEO Mark Zuckerberg asserts that AI is integral to the company's strategy and will revolutionize advertising. By improving audience targeting, AI could significantly increase advertising's share of global GDP. During a recent earnings call, Zuckerberg stressed that while AI investments are substantial, they are not additional but central to Meta's operations. This commitment positions Meta strategically in an uncertain economic climate, appealing to investors looking for clarity on AI's potential returns despite skepticism regarding previous major spending.
Businesses used to have to generate their own ad creative...AI has already made us better at targeting...and that keeps improving,
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