Tesla's Cybertruck, seen as a commercial flop due to dismally low sales, is now being repurposed as a marketing vehicle for their better-selling Model Y. The company is now using the Cybertruck to carry a mobile billboard featuring the Model Y in a glass trailer, aiming to draw attention and stimulate interest in its vehicles. This tactic appears amid a broader push from Tesla to reignite marketing efforts, especially since its brand reputation is facing challenges due to CEO political issues.
Tesla is transforming the hard-to-sell Cybertruck into a marketing tool, utilizing it to transport mobile billboards for the new Model Y as part of a strategic push.
The Cybertruck is being spotted carrying an actual Model Y in a glass trailer as part of an owner-organized convoy, indicating a shift in Tesla's marketing approach.
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