Temu, a once-prominent Chinese-owned ecommerce platform, has seen its advertising presence diminish dramatically in the U.S. due to escalating tariffs imposed by the government. Data shows its Google Shopping ad impressions have plunged from 19% to 0% within weeks, marking a significant strategic shift as tariffs on Chinese imports increase. This decline extends to social media advertising as well, with no sponsored TikTok videos in recent weeks, indicating broader adjustments in its marketing strategy to cope with tightening trade regulations and economic pressures.
Temu's share of impressions in Google's shopping auctions has dropped to 0%, signaling a significant decrease in its advertising presence due to heightened tariffs.
With tariffs soaring to 125%, Temu is scrambling to adjust pricing and supply chains, reflecting the tightening of trade rules impacting its operations.
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