"Teads is announcing a new partnership with myTV SUPER to bring advertisers exclusive access to one of Hong Kong's most valuable connected TV (CTV) touchpoints - the myTV SUPER Homescreen on set-top box devices. myTV SUPER is Hong Kong's leading OTT and connected TV platform, with 2.7 million monthly active users and strong reach across family households and high-income consumers. This audience scale and deep engagement make the platform a key channel for premium brand storytelling in the home viewing environment."
"Through this partnership: Teads will become the exclusive reseller of the CTV Homescreen Canvas placement (video & display formats). Teads will also access in-stream video inventory on a non-exclusive basis, expanding opportunities for scalable premium media activation. By integrating the homescreen - the very first touchpoint in the viewing journey - into Teads' omnichannel platform, advertisers will be able to reach engaged, co-viewing audiences during high-attention moments inside the living room."
Teads will become the exclusive reseller of the CTV Homescreen Canvas placement (video and display formats) on myTV SUPER set-top box devices. Teads will also access in-stream video inventory on a non-exclusive basis to expand scalable premium media activation. myTV SUPER reaches 2.7 million monthly active users with strong penetration in family households and high-income consumers. Integrating the homescreen into Teads' omnichannel platform places ad creative at the first touchpoint in the viewing journey. Advertisers can reach engaged, co-viewing audiences during high-attention moments inside the living room, enabling premium brand storytelling and cross-platform activation.
Read at Exchangewire
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