Target is facing a significant 40-day consumer boycott initiated by Rev. Jamal Bryant in response to its recent shift away from diversity, equity, and inclusion (DEI) policies. The boycott coincides with the start of Lent and follows Target's announcement of changes that include eliminating hiring goals for minority employees. This backlash highlights the increasing pressure corporations face to balance DEI initiatives against conservative backlash and potential legal challenges, a struggle that has intensified since the Trump administration's governance. Target's actions elicited notable criticism, including from the co-founders' daughters who deemed it a betrayal.
We're asking people to divest from Target because they have turned their back on our community.
Target is caught between pursuing diversity efforts and avoiding a conservative legal crackdown.
No company has faced as fierce a blowback from DEI supporters as Target.
Anne and Lucy Dayton called Target's actions 'a betrayal'.
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