Switch To First-Price Auctions Takes A Bite Out Of PubMatic's Desktop Display Biz | AdExchanger
Briefly

from AdExchanger5 months ago
PubMatic revised its full-year revenue down by $10 million due to a major DSP partner switching to first-price auctions, affecting key verticals like tech, automotive, travel, and entertainment.
AdExchangerhttps://www.adexchanger.com/technology/switch-to-first-price-auctions-takes-a-bite-out-of-pubmatics-desktop-display-biz/
Revenue growth for the quarter was 6% YOY, lagging behind Magnite at 9%. PubMatic's growth would have been 10% if not for the DSP's switch to first-price auctions.
AdExchangerhttps://www.adexchanger.com/technology/switch-to-first-price-auctions-takes-a-bite-out-of-pubmatics-desktop-display-biz/
Read at AdExchanger
#pubmatic #revenue-outlook #first-price-auctions #key-verticals #growth-comparison
[
|
]