Unraveling The Mystery Of PubMatic's $5 Million Loss From A "First-Price Auction Switch" | AdExchangerPubMatic's Q2 earnings report revealed a projected $5 million revenue shortfall due to changes in Google DV360's bidding practices.
Switch To First-Price Auctions Takes A Bite Out Of PubMatic's Desktop Display Biz | AdExchangerPubMatic revised full-year revenue down by $10 million, impacted by a DSP partner's switch to first-price auctions, expecting softness in key verticals.
Unraveling The Mystery Of PubMatic's $5 Million Loss From A "First-Price Auction Switch" | AdExchangerPubMatic's Q2 earnings report revealed a projected $5 million revenue shortfall due to changes in Google DV360's bidding practices.
Switch To First-Price Auctions Takes A Bite Out Of PubMatic's Desktop Display Biz | AdExchangerPubMatic revised full-year revenue down by $10 million, impacted by a DSP partner's switch to first-price auctions, expecting softness in key verticals.