Substack has announced a significant push to attract video creators, particularly those concerned about their future on TikTok, by allowing them to monetize videos directly on the platform. Unlike the previous Notes feature, which did not support paywalls or notifications for new posts, the new video posts enable direct audience engagement and offer tracking for views and subscription growth. Substack plans to enhance its video capabilities further, suggesting a growing commitment to this medium as creator revenue increases significantly with video and audio adoption.
Substack aims to attract creators from TikTok by enabling video monetization, allowing them to publish video posts directly and reach their audience without reliance on algorithms.
As video adoption has grown, Substack reports video and audio creators see revenue growth more than 2.5 times faster than those who don't utilize these formats.
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