Standard Life, part of Phoenix Group, has appointed Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, to support the end-to-end customer engagement transformation of its pensions and savings business.Merkle's appointment to handle the data and technology transformation brief will support Standard Life's commitment to helping people prepare for and enjoy their retirement, by providing a personal customer experience based on their individual situation with their pension fund.
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