With Spotify for Authors, authors invited by publishers gain access to insights, growth, and promotional tools that aim to elevate their presence on the platform.
The tools provided include Listener Data, Redemption Codes, Promo Cards, and Author Profiles, all aimed at streamlining the promotional process for audiobooks.
Spotify's recent tools come in the wake of a growing focus on Audiobooks, marking a strategic effort to compete against platforms like Audible.
By offering these tools, Spotify supports authors and publishers with audience insights and promotional capabilities as it seeks to become the leading platform for creators.
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