"Snap disclosed that its $400 million deal with Perplexity to integrate AI search technology into Snapchat has been amicably terminated. The partnership, first announced in November, aimed to enhance the app's functionality but faced challenges."
"The feature began testing within Snapchat but was never fully rolled out. Snap mentioned that the two companies had yet to mutually agree on a path to a broader rollout, indicating ongoing difficulties in the partnership."
Snap and Perplexity have ended their $400 million partnership to integrate AI search technology into Snapchat. Initially announced in November, the collaboration aimed for a revenue start in early 2026. Although testing began, the feature was never fully implemented. Snap indicated that the partnership faced challenges, as both companies struggled to agree on a broader rollout plan. The termination was disclosed in Snap's latest earnings report, with no immediate comment from Perplexity.
Read at Engadget
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