Snapchat is acquiring the calendar-based social app Saturn to improve its appeal among teens by facilitating easier scheduling and meet-ups. With around 80% of U.S. high schoolers using for scheduled events, the integration will enhance interactive elements within the Snapchat app. Saturn operates in approximately 17,000 American high schools and is expanding to college campuses, aligning well with Snap's primary audience. Features such as Snap Map could be combined with Saturn's scheduling capabilities, promoting in-person connections while managing privacy concerns.
Snapchat's acquisition of Saturn aims to enhance its relevance in teen social life by integrating calendar-based features that facilitate meet-ups and event planning.
Saturn's calendar-sharing capabilities are expected to seamlessly merge with Snapchat's existing features, increasing in-app interaction among students and introducing new social opportunities.
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