Marketing for SMEs is full of challenges and often deviates from an ideal plan. The article emphasizes that successful marketing leaders are not those who avoid mistakes but those who can recognize and learn from them quickly. Key pitfalls include allowing marketing to drop off the priority list due to crises and making poor hiring decisions. The article provides strategies to overcome these issues, such as setting concrete triggers to prioritize marketing and establishing clear performance benchmarks for new hires, ultimately encouraging resilience in the marketing journey.
Marketing isn't a straight path for any business, especially SMEs. The key is to recognize mistakes, learn, and quickly move forward.
Marketing can quickly fall off the priority list due to crises or operational demands. Set concrete triggers to bring it back on track.
Finding the right marketing talent is challenging; one misstep in hiring doesn't mean the entire strategy is flawed. Adapt the team, not the game.
Create benchmarks for new marketing hires focusing on revenue outcomes, ensuring that every team member aligns with your business goals.
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