"Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends. As trends across social and digital platforms emerge and peak after days or even hours, advertisers are under increasing pressure to respond faster while maintaining relevance and brand safety."
""By ingesting trending signals from open web and social sources, the Trend Intelligence Platform allows advertisers to identify the latest trends relevant to their target audiences and markets, and immediately generate the right contextual targeting tactics to reach them," said Mansi Matela, chief product officer. "With testing already underway with clients around the world, we're excited to bring this first-to-market solution to truly help agencies and brands market to the moment.""
"Powered by the Silverpush Contextual Intelligence Engine, the Trend Intelligence Platform continuously analyses signals from social and web channels, so ad campaigns are always relevant to what matters most to the audience. Rather than surfacing trends at a high-level, the platform allows teams to filter trend signals by geography and audience attributes such as age and gender.This helps identify: Which trends are emerging within a given market or audience filter across different social and video platforms Which channels and platforms are most relevant for activation for a given trend The solutio"
The Trend Intelligence Platform continuously analyses social and web signals to help brands and agencies identify, plan for, and act on real-time cultural trends. The platform enables filtering by category, market, geography, age, gender and other audience attributes to surface trends relevant to specific audiences and markets. It converts trend signals into brand-safe, audience-relevant, activation-ready contextual topics that can be applied directly to media plans. The platform also identifies which trends are emerging on particular social and video platforms and which channels are most suitable for campaign activation. Testing is already underway with global clients.
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